Meet Trevor

A while back, I was working on a redesign project for a local restaurant/bar, but before I felt comfortable making any design decisions, I needed to find out what makes people go out. How does one interact with a bar/restaurant before they end up there?

I conducted an online survey and asked 25 people why they chose the places where they eat and drink. By studying that data, I created Trevor. It is easy to imagine my "friend" Trevor in all sorts of scenarios: eating pizza, shopping online, knitting a sweater, and, most importantly, helping me design for the kind of people who visit the site I am working on.